Duvalay cracks East Asian mattress market

Sleep specialists Duvalay have signed an exclusive licensing agreement that permits Chinese manufacturers to produce and distribute a Duvalay mattress range to the East Asian market.

The freshly-inked deal will see the Rosalia Collection manufactured under licence in the Far East – a move that devolves production from the company’s Yorkshire-based factories for the first time ever.

The National Bed Federation ‘Bed Manufacturer of the Year’ award winners will continue to produce all mattresses and beds for British consumers here in the UK.

“This is a landmark agreement in our company history that takes Duvalay truly global – bringing our brand of affordable luxury to East Asia,” says Sales & Marketing Director Liz Colleran.

“We have done our due diligence and we are confident that under the terms of our licensing agreement, our partners in China will manufacture our Rosalia Collection to the same exacting standards Duvalay is known for here in the UK.

“Excitingly, we will also be exporting our handmade Hilary Devey Collection of mattresses and beds to China, where our new partners will distribute them to discerning customers who value opulence, premium materials and attention to detail.”

Duvalay’s latest announcement follows unanimous praise for the Diamond Mattress from Mumsnet testers, as well as official Good Housekeeping Institute approval.

Speaking on behalf of Duvalay’s new partners, Mr Zhou said: “Britain sets the global standard in terms of quality mattress production, and we look forward to a strong and healthy working relationship with Duvalay.”