From West Yorkshire to the Far East: Duvalay launches in China

Duvalay were guests of honour at the Shenzhen International Furniture Fair – the most successful commercial exhibition in China’s furniture industry.

We have signed a ground-breaking deal to ship our handmade beds and mattresses to our new distribution partners in the Far East.

Our Hilary Devey Collection was officially unveiled at the event, which attracts up to 20,000 visitors annually.

“We were blown away when we first saw the Hilary Devey Collection trade stand at the fair, which was decorated with huge images of the Yorkshire Dales and British landmarks like London Bridge,” said Liz Colleran, our Sales & Marketing Director.

“The attention to detail was incredible – right down to recreating the brickwork in our offices in Gomersal! Having spent quality time with our hosts, we are delighted that the Duvalay brand is in such excellent hands in Asia.”

The Shenzhen International Furniture Fair has grown significantly since it was founded in 1996. It is now one of the most highly regarded exhibitions for furniture, furniture components, furnishings, decoration and accessories in China.

“There were more than 100 exhibitors on site at the Shenzhen Convention and Exhibition Centre,” added Liz, who attended with her husband Alan and their son Tom. “The show offered a fascinating insight into how the furniture industry operates on the other side of the world. We are committed to working positively with our partners to position our brand in a way that is respectful of local culture.”

During their visit, the Colleran family also spent time dining with their distribution partners and their associates, as well as enjoying an exhilarating helicopter ride over The Great Wall of China.

“The past year has been incredible,” concluded Liz. “We received special recognition for the second year in succession at the 2018-19 Bed Industry Awards, and we have just won the ‘Manufacturing Innovation Award’ at the Made in Yorkshire Awards. Our trip to China shows that Duvalay is now a truly global brand!”