Hilary Devey Collection

Duvalay's latest launch is a premium addition to any Dragon's Den

Duvalay, the Yorkshire-based bedding and mattress company which reached national prominence following investment from Dragons' Den entrepreneur Hilary Devey CBE, is poised to unveil its glamorous new Hilary Devey Collection.

Designed and inspire by Hilary, founder of the multi-million Pall-Ex logistics network, the Hilary Devey Collection will be launched at the National Bed Federation Bed Show, which takes place from 22nd and 23rd September at Telford’s International Centre.

Hilary has been a business partner to Duvalay, and a key driver of its international expansion, since founders Liz and Alan Colleran presented their winning Dragons’ Den pitch in 2011.

The new range captures Hilary’s love of lavish glamour and luxury comfort. The range of supreme quality mattresses, bedsteads and divans is completely custom handmade in Gomersal, Yorkshire.

Selected and styled by the nation’s favourite queen of glamorous opulence, the range combines the finest natural materials with traditional techniques and Duvalay’s signature product innovation.

Hilary Devey commented: “I love my debut collection for Duvalay. Every last, hand-finished detail is just perfect. For me, the sense of achievement is incredibly satisfying. I’ve never known a more heavenly bed.”

Duvalay Sales and marketing director, Liz Colleran, added: “We cannot wait to unveil our beautiful, five-star Hilary Devey Collection. At Duvalay, we’re well aware of the ways in which celebrity power can help to boost your business.

“We’re incredibly proud to incite stockists to experience top-to-toe luxury at affordable prices, complete with marketing support and a compelling story that will really grab consumers’ attention.”

The Hilary Devey Collection comprises five premium mattresses, created with custom-blends of luxurious material to compliment the comfort requirements of any customer. They combine the finest natural fillings, including silk, cashmere, latex and wool, with high-density, pressure-relieving memory foam.

The mattresses are accompanied by a range of divan bases, offering a wide variety of storage options, as well as a selection of classic, stylish headboards and bedsteads in rich jewel colours and soft neutrals; available in plush velvet, lustrous crushed velvet and elegant floral damask. The range is completely customisable and includes a range of indulgent, subtle and playful finishing touches.

Buyers and stockists are invited to sink into luxurious ‘HD’ comfort and experience Duvalay quality at the National Bed Federation Bed Show, which takes place at Telford’s International Centre from 22-23 September 2015.

For more information, including interview opportunities, contact Duvalay on 01274 877200, or visit www.duvalay.co.uk

Information and news on the National Bed Federation Bed Show can be found at www.bedshow.co.uk