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Duvalay announces extended and expanded Swift Group deal.
Duvalay’s latest deal with Swift Group extends the two market leaders’ exclusive partnership until 2018.
Since 2013, the Yorkshire-based leisure bedding specialist’s exclusive partnership with Swift Group, the UK’s leading manufacturer of touring caravans and motorhomes, has gone from strength to strength.
An initial deal to fit Duvalay’s innovative, patented Duvalite mattresses in select Swift fixed-bed models was so popular that by 2015, pressure-relieving and temperature harmonising Duvalite mattresses were a standard feature across Swift Group’s entire range of touring caravans, as well as its fixed-bed coach-built motorhome models.
The latest phase in the partnership will see Duvalay’s ultra-lightweight, pliable Duvalite mattresses featured as standard throughout Swift Group’s complete touring range of caravans and motorhomes.
Meanwhile, Swift’s holiday homes will exclusively benefit from the latest addition to Duvalay’s leisure-specific range of mattresses. The Aurora and Sunrise are specially developed products that feature a unique dual-spring system to deliver extra luxury and comfort.
This innovative new range is the result of extensive research and development by the Duvalay team. This intelligence has also informed the creation of its latest range of fully regulation-compliant contract mattresses, custom-designed to meet the needs of holiday parks and hotels.
Duvalay sales and marketing director, Liz Colleran, commented: “We’re always looking for fresh ways to shake up the leisure industry, developing products as well as relationships which benefit our partners and their customers.
“We’re immensely proud of our ongoing partnership with Swift Group, which is testament to the quality and popularity of our mattresses.
“Swift Group is gaining a rapidly expanding market share with its holiday homes, and both parties agree that only the best quality, most comfortable products will do! Thanks to progressive and prosperous partnerships such as our relationship with Swift Group, the days of uncomfortable holiday home mattresses are over.”
Nick Page - Group Commercial Director Swift Group commented "I am delighted that the highly successful, exclusive partnership between Swift Group and Duvalay will continue until at least 2018. With tremendous feedback from Tourer and Motorhome customers it makes perfect sense to introduce a new range of Duvalay mattresses in all 2016 Swift Holiday homes in master and twin beds. This thriving partnership will continue to go from strength to strength over the forthcoming years."
